QCA dedication
Your business goals
are our top priority
We are devoted to both our clients and employees across the globe
Our clients include mostly multinational and international organizations, including several local concerns. We serve as local field agencies in Africa to many international agencies across the globe.
At our core lies a dedication to perpetual innovation. We thrive on pioneering approaches, leveraging cutting-edge technologies, and fostering a culture that encourages imaginative solutions.
Quality Control Afrika was incorporated in 2011 as a full-service research agency and commenced full operations in the first quarter of 2012.
About our company
We are your best ally in data collection across Africa research firm
Our Services
To us, qualitative research means a fundamental analysis of client’s problem...
WHAT WE DO
To us, qualitative research means a fundamental analysis of client’s problem, and the establishment of the most efficient research method to deploy. Within this framework, we organize group discussions (FGDs) and in-depth interviews (IDIs). We can take care of a complete study, or parts of it. Additionally, we offer the following
Qualitative Market Research
- Drafting of interview guidelines
- Simultaneous translation
- Audio/video transcription
- Analysis of data
- Reporting results
- Presentation of results
Quantitative Market Research
- Product test
- Impact measurement/assessment
- Brand image measurement
- Brand Health Studies
- B2bs / Industrial market tests
- Mystery shopping
- Market structural behaviour analysis
- Market segmentation, Market Sizing, etc.
DATA COLLECTION
Quantitative Methods
• Face to face PAPI
• Face to face CAPI
• CAWI/Online
• Telephone interviews/CATI
Qualitative Methods
• Focus Group Discussion
• In-depth interview (IDI)
• Observation
• Ethnographic Immersion, etc.
Inspire and transform Business services
Fieldwork is one of the delicate parts of a survey, even when all preliminary works have been done in-house,
Our Quality Control
Below is a summary sketch of our field, QC & DP processes which emphasizes our quality control measures:
Our Field Strength
Fieldwork is one of the delicate parts of a survey, even when all preliminary works have been done in-house, many companies prefer a market research agency to do the fieldwork.
This is because fieldwork is a complex matter that easily can lead to inaccuracies. A solid monitoring and control of the proceedings reduces the chance of inaccuracies to the barest minimum.
Own team of trained field staffs with professional researchers guaranteed high quality and reliability
Our local team covers the whole of Ghana, and we also have offices and presence across the Continent.
Meticulous personal briefing of the researchers (interviewers, supervisors and QC officers) to forestall misunderstandings and guarantees a uniform administration of the survey
A constant supervision
All questionnaires are checked for completeness, accuracy and logic on daily basis
We provide modern facilities for market research in our offices (work station, laptops, internet, etc.)
Only skilled and experienced recruiters are used for all QCA studies.
Our moderators have rich experience obtained over several years of service from top class professional settings.
They always appear cool, calm and focused during the group sessions to deal with individuality of the respondents in a collective way.
Quality incentives are given to group participants at the end of the sessions.
